What is the Ford President's Award?


The Ford President's Award is one of Ford Motor Company's most prestigious awards and recognizes Dealers achieving the highest levels of customer satisfaction in their respective Customer Viewpoint Group. 

To be eligible for the 2021 Ford President's Award, Ford Dealers must:

  • Be franchised on or before January 1, 2022 and at the time the award is presented
  • Receive a minimum of 60 completed Sales and Service Customer Viewpoint surveys
  • Achieve 100% or higher retail Sales % Effectiveness for combined Car and Truck (CYTD)
  • Achieve a Customer Experience Index score greater than their CVP group score